I’m Mat, a UK-based ecommerce specialist with stacks of genuine, first-hand experience growing brands just like yours.
I work hands-on with founders to find focus, set clear strategy and then get the work done, without the corporate theatre.
If you’re a founder who’s doing too much, your team is too stretched right now, or you have digital opportunities you want to unlock without the commitment of a full-time hire, I can help.
I’ve previously worked in ecommerce leadership roles at UK brands including Lucy & Yak, American Golf, Le Chameau, Kukoon Rugs and East End Prints.
Each brand I’ve worked with has had its own set of challenges, objectives and growth outcomes.
Whether it’s going after full-speed scale and volume, developing brand visibility, improving profitability, building and developing a team, better understanding data and performance, or a combination of these, I’ve led and been an integral part of the story each time.
What colleagues say
How I work
Fully managed ecommerce, step by step.
Growing an ecommerce business is really hard to do if the founder is doing too much, or a small team is overwhelmed from trying to achieve everything at once.
The path to success starts with a clear set of goals, priorities and objectives to work towards.
That means taking a step back, deciding and then documenting what’s ultimately important for your brand, both now and in the future.
Even if the initial output is high-level, having targets to aim for gives everyone clarity and helps to set the roadmap for growth.
Clarify Your Goals
I like to look at three things in order; what your current numbers say, how your business runs day to day, and then whether what’s really happening matches the story your business is telling itself.
When this analysis is combined with your goals and roadmap, challenges you’ve previously been frustrated by will suddenly feel way more achievable.
See Through Your Challenges
I understand that the single most important element for most founders is what the customer sees and where they see it.
There may be a need to strategically review your entire digital business, design and structure a new ecommerce website, or optimise your existing site for improved conversion or visibility.
You may want to open your brand up to new marketing channels, countries or marketplaces, or understand how well positioned you are to be cited by AI tools.
Whatever you believe the opportunities are, I can help you to unlock them.
Make Your Brand Stand Out
Now you have goals. You have a plan. You have clarity on what you want your customers to see. But how will you know what you’re doing is working?
My commercial leadership experience means you have a full P&L management service at your fingertips, if that’s something you’d like to tap into.
I also love to lead on individual or team coaching and development, whether that’s early-career colleagues or those looking to move into more senior management roles.
See The Bigger Picture
Whether you need an ongoing, fully managed ecommerce service, or an extra pair of hands for a busy few months, let’s talk!