I’m Mat, a UK-based ecommerce specialist with stacks of genuine, first-hand experience growing brands just like yours.
I work hands-on with founders to find focus, set clear strategy and then get the work done, without the corporate theatre.
If you’re a founder who’s doing too much, your team is too stretched right now, or you have digital opportunities you want to unlock without the commitment of a full-time hire, I can help.
I’ve previously worked in ecommerce leadership roles at UK brands including Lucy & Yak, American Golf, Le Chameau, Kukoon Rugs and East End Prints.
Each brand I’ve worked with has had its own set of challenges, objectives and growth results. Whether it’s full-speed scale and volume, brand awareness, recovering from loss to profit, building and developing a team, better understanding data and performance, or a combination of these, I’ve led and been an integral part of the story each time.
Clarify your goals.
I believe that ecommerce, web UX and digital marketing are about understanding what your visitors and consumers want from your brand and your website and making it as easy as possible for them to get it.
Achieving that end goal might sound simple, but executing it well requires best in class planning, structure and attention to detail, overlaid with incredible branding and content.
See through your challenges.
Having previously worked at all levels within ecommerce and digital teams, both large and small, I understand how important experience, data-driven decision making and an outcome-led mindset are when it comes to effectively dealing with the digital challenges businesses come up against every day.
Make your brand stand out.
You may want to strategically review your existing digital business, design and structure a new ecommerce website, optimise your site for improved conversion or search engine visibility, open your brand up to new digital marketing channels, countries or marketplaces, or even build a new proposition from the beginning.
